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CHICAGO (June 16, 2008) – For 30 years, the legendary Mario Tricoci
has helped women across Chicago look and feel their most beautiful. This year, Mario
Tricoci Hair Salons & Day Spas, the official hairstyling and color partner of Fashion
Focus Chicago, bring beauty into focus with the “Mario, Make me a Model!” campaign
to discover Chicago’s next modeling star.
A host of celebrity judges, including beauty and style innovator Mario Tricoci,
will select five of the freshest faces to walk the runway in Millennium Park at
Fashion Focus Chicago 2008. Each of the finalists will receive a makeover from Mario
Tricoci Hair Salons & Day Spas, modeling training by Ford Models and personal training
with Equinox Fitness Clubs in preparation for the show. The excitement culminates
with a fashion advertorial spread in Chicago magazine with top photographer Matt
Ferguson before the final judging on the runway at Fashion Focus Chicago this October.
The winner of “Mario, Make me a Model” will receive a five-night trip for two to
Mexico’s Riviera Maya through Apple Vacations plus additional prizes from Mario
Tricoci and Equinox Fitness Clubs. All of the finalists also will be considered
for a modeling contract with Ford Models and a Mario Tricoci trend photo shoot.
“This search is about finding the undiscovered beauty that’s been hiding right in
our backyard and giving her a chance to shine,” said Tricoci. “It provides a rare
opportunity for aspiring models to receive the training and preparation needed to
walk in Chicago’s elite fashion event and of course we will make them beautiful
for their debut.” Women and men 18 and older are invited to attend “Mario, Make
Me a Model” open calls at select Mario Tricoci hair salon and day spa locations,
including July 29 at 10 a.m. in 900 N. Michigan Ave. in Chicago; July 30 at 10 a.m.
in Hawthorn Center, Vernon Hills; and July 30 at 5 p.m. in Pheasant Run Resort,
St. Charles. No prior modeling experience is required, visit
www.mariomakemeamodel.com for more information on campaign rules and regulations
and to follow the aspiring models and “Mario, Make me a Model” events.
About Mario Tricoci Hair Salons & Day Spas
Mario Tricoci Hair Salons & Day Spas, voted Chicago’s best hair salon by Allure
magazine and selected by Chicagoans in a FOX News poll as the number one spa in
Chicago, operates 20 Mario Tricoci Hair Salon & Day Spa locations and Mario Tricoci
Too Hair Salons in Illinois, Kansas and Ohio. Also named one of the top salons and
spas in Columbus, Ohio, Mario Tricoci Hair Salons & Day Spas have been leaders in
luxury hair styling and spa services for 30 years. The company offers an extensive
menu of the best in hair, skin and body care, as well as custom make-up and nail
services. Mario Tricoci Hair Salons & Day Spas maintains a highly-skilled team and
remains the leader in personal care services and treatments. For more information
please visit www.tricoci.com.
Make appointments online or by calling 1-800-TRICOCI (1-800-874-2624).
About Pheasant Run Resort
Located less than an hour from downtown Chicago in historic St. Charles, Ill., Pheasant
Run Resort is a member of the Preferred Hotel Group’s Summit Hotels & Resorts portfolio
of properties, is the Midwest’s largest entertainment resort, offers 473 spacious
guest rooms, indoor/outdoor swimming pools, 36 holes of golf, the Mario Tricoci
Hair Salon & Day Spa, two live theaters and Zanies Comedy Club. For general information
about the resort, call 800.4.PHEASANT or visit www.pheasantrun.com
About Fashion Focus Chicago ashion Focus Chicago 2008 is a weeklong celebration
of Chicago's fashion industry from October 1 - 8. Fashion Focus Chicago 2008 is
presented by the City of Chicago with local industry organizations, schools, agencies,
independent designers, and retailers. For more information and event details, please
visit www.chicagofashionresource.com
or call the Department of Cultural Affairs at (312) 744.2400.
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